Industry News | November 28, 2005

Arby’s Rolls Out Gift Card Sweepstakes

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Customers using a MasterCard credit card to pay for any purchase at Arby's are now automatically entered for a chance to win $25,000 in MasterCard gift cards. There is no limit on the number of entries per person. The promotion concludes on December 24, 2005.

“The $25,000 MasterCard gift card sweepstakes is an extra incentive for customers to eat at Arby's more often and it gives us a chance to reward customers for eating at our restaurants,” says Debbie Pike, chief marketing officer for Arby's Restaurant Group, Inc. Pike.

There is no purchase necessary to win, and the sweepstakes are void where prohibited; participation is available in-restaurant or via mail.

During the same promotional period, Arby's will again offer the Market Fresh Corned Beef Reuben, the Roast Turkey Reuben and Loaded Potato Bites(TM), a Sidekicker menu item introduced in October.