Arby’s chief marketing officer Rob Lynch was honored as the Chief Marketing Officer of the Year by the PR World Awards. The annual PR World Awards program recognizes the best of public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments, and achievements from every major industry in the world.
Under Lynch’s leadership, Arby’s has built a powerful, sustained drumbeat of brand-defining and award-winning marketing efforts. Arby’s capped off 2015 by being named one of Ad Age’s top 10 Marketers of the Year, and The Wall Street Journal called the brand’s farewell ads to its “frenemy,” Jon Stewart, one of the best ads of 2015. This month, Digiday—a leading modern media company—named Arby’s Vegetarian Support Program the Best in Show for its 2016 Content Marketing Awards and Loyalty360 named it Creative Campaign of the Year.
“I am proud that the efforts of our Marketing team continue to drive business results,” Lynch says. “Over the past few years, public relations has been instrumental in driving the cultural relevance of our Brand and getting Arby’s back in the conversation.”
Arby’s unique approach has translated not only into industry recognition, but also into sales success. Arby’s has experienced 22 consecutive quarters of same-store sales growth and 13 consecutive quarters of industry outperformance.
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