In celebration of Arby’s grand opening, guests are invited to a special celebratory event on February 29 at 268 Smokey Park Highway, Asheville, North Carolina. The new restaurant, the fourth in Asheville, is 2,160 square feet and will employ 20–25 employees and four to six managers from the local area.

“We chose this location to meet the increasing demand for Arby’s one-of-kind Fast Crafted menu items,” says JoAnn Reilly Yoder, president of BRG. “The new restaurant will feature the art of Meatcraft with nine premium quality protein options, including Arby’s famous slow roasted, thinly sliced roast beef sandwiches, newer items like the Smokehouse Brisket sandwich and signature sides like Curly Fries and Jamocha Shakes.

Arby’s grand opening celebration will include: The first 50 people in line on February 29 for its Grand Opening Celebration will receive Arby’s Free for one year.

Brumit Restaurant Group, founded by Joe Brumit, operates Arby’s restaurants in North and South Carolina. Brumit started as a franchisee in 1988 with 13 Arby’s in Western North Carolina. Since then Joe has brought on two partners, JoAnn Reilly Yoder, president and COO, who has worked with Brumit since 1989 and Greg Catevenis, senior vice president and CFO, since 2008. Together with a very talented team of people, BRG operates 45 Arby’s restaurants across North and South Carolina. BRG continues to operate under the philosophy that their strength and greatest asset has always been their people, and their commitment to developing high performing teams. This has allowed them to continue their expansion efforts in both brands across North and South Carolina, while maintaining superior operations.