Industry News | March 10, 2015

Arby's Introduces LTO Sandwich, the Rachel

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Arby’s is shaking things up with a twist on their classic Reuben: the new Rachel sandwich. The Rachel substitutes Reuben’s corned beef and sauerkraut for juicy turkey and house-made coleslaw.

While the Reuben is a standard option on the Arby’s menu, the Rachel is a limited-time offer available throughout the month of March.

"Arby’s is focused on delivering delicious, premium sandwiches that you just can’t get through a drive-thru anywhere else,” says Rob Lynch, brand president and CMO. “So we decided to bring the Rachel in for the month of March. Rachel is essentially Reuben’s best friend. Instead of the Reuben’s corned beef and sauerkraut, Rachel is loaded with 100-percent whole turkey breast meat and creamy coleslaw. It’s a match made at Arby’s."

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.