Industry News | March 2, 2017

Arby's Introducing 'Big City Sandwiches' Nationwide

Chicago, Philadelphia, and New York are big, bold American cities with quintessential sandwiches that call them home. Chicagoans love their Italian beef, while in Philadelphia the cheesesteak reigns supreme. In New York there are many famous eats, but when it comes to sandwiches, none as beloved as the Reuben. The only issue for sandwich-lovers across the country is finding worthy versions of these classics outside of the big cities they were created in. Until now.

Arby’s will pay homage to these urban icons by offering a new line of Big City Sandwiches to guests nationwide in March. The lineup includes an Arby’s fan-favorite, the New York Reuben, along with another core menu offering, the Fire-Roasted Philly. The newest Big City Sandwich option is the Chicago-Style Beef Dip, which is Arby’s take on the juicy, savory, meaty Italian beef sandwich.

“These iconic sandwiches will forever be connected to the cities they were created in, but that doesn’t mean they can’t be enjoyed in other cities big and small across the country,” says Rob Lynch, chief marketing officer and Brand President of Arby’s Restaurant Group, Inc.

Sandwich builds for the Arby’s Big City Sandwiches include:

Chicago-Style Beef Dip: thinly sliced roast beef with melted Swiss cheese, fire-roasted red and yellow peppers, Italian seasoning and banana peppers on a toasted sub roll. Served with a side of warm au jus for dipping.

Fire-Roasted Philly: Angus steak with melted provolone cheese, fire-roasted red and yellow peppers, roasted garlic aioli and Italian seasoning on a toasted sub roll.

New York Reuben: sliced corned beef with melted Swiss cheese, tangy sauerkraut and creamy Thousand Island dressing on toasted marble rye bread; also available as a New York Double Stack Reuben with twice the corned beef.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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