Industry News | October 19, 2015

Arby's Moves 29 Million Sliders in September

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On August 31, Arby’s introduced Sliders, a lineup of mini sandwiches featuring five of the same high-quality proteins offered on the core menu: roast beef, chicken, corned beef, ham, and jalapeño roast beef. During the month of September, Arby’s guests responded to the mini meat marvels by purchasing 29 million of them—that’s nearly 1 million Sliders per day and roughly 300 Sliders sold daily per Arby’s restaurant across America.

The following are just a few stats proving good things come in small packages:

  • The most Sliders sold in a single day was 1,494 in Jasper, Alabama on September 18.
  • The combined weight of all Sliders sold in September equals the weight of five Statues of Liberty.
  • If you were to eat one Slider per day, it would take you 79,452 years to consume the 29 million Sliders Arby’s sold in September.
  • Arby’s sold enough Sliders in September to feed the entire population of one of the world’s most populous cities, Shanghai, and still have 3 million Sliders left over.
  • Sliders have a been a major hit across America, but there were specific states that showed extra love for specific meats:
  • The state with the most Roast Beef Slider orders was South Carolina.
  • Chicken Sliders had more action in Connecticut than any other state.
  • New Yorkers love their Corned Beef, and that trend continued  with more Corned Beef
  • Sliders ordered in New York than any other state.
  • The state with the most Ham orders was North Dakota.
  • Guests in New Mexico ordered more Jalapeno Roast Beef Sliders than any other state.

“Our Sliders bring the magic of Meatcraft to a smaller sandwich,” says Rob Lynch, CMO and Brand President of Arby’s Restaurant Group Inc. “Sliders combine snack-sized value with the high-quality proteins we’re known for and this is a winning proposition with our guests. We’re selling an average of several hundred per day, per restaurant, with our current one-day record at nearly 1,500 in a single day.”

Arby’s plans to feature Sliders as a permanent menu item, and is even offering “Happy Hour” in participating markets, where guests can enjoy Sliders, a Small Curly Fry, or Small Drink or Shake each for only $1.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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