On August 31, Arby’s introduced Sliders, a lineup of mini sandwiches featuring five of the same high-quality proteins offered on the core menu: roast beef, chicken, corned beef, ham, and jalapeño roast beef. During the month of September, Arby’s guests responded to the mini meat marvels by purchasing 29 million of them—that’s nearly 1 million Sliders per day and roughly 300 Sliders sold daily per Arby’s restaurant across America.
The following are just a few stats proving good things come in small packages:
“Our Sliders bring the magic of Meatcraft to a smaller sandwich,” says Rob Lynch, CMO and Brand President of Arby’s Restaurant Group Inc. “Sliders combine snack-sized value with the high-quality proteins we’re known for and this is a winning proposition with our guests. We’re selling an average of several hundred per day, per restaurant, with our current one-day record at nearly 1,500 in a single day.”
Arby’s plans to feature Sliders as a permanent menu item, and is even offering “Happy Hour” in participating markets, where guests can enjoy Sliders, a Small Curly Fry, or Small Drink or Shake each for only $1.
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