In 1978, a team of Arby’s franchisees and operations specialists came together on an experimental R&D project. Their mission: take the Arby’s Roast Beef Sandwich and create a sister sandwich. The result–thinly sliced Roast Beef, topped with melted cheddar cheese, flavored with red ranch sauce served up on an onion roll. The Beef ‘n Cheddar was born.

To celebrate the 30th birthday of this product, Arby’s restaurants throughout Canada will offer the Beef ‘n Cheddar for 30 cents, with purchase of medium fry and medium drink. The offer is available from August 18 through September 14, 2008.

“The Beef ‘n Cheddar marked a major milestone for Arby’s in 1978, and it continues to be a favorite even today,” says Jason Abelkop, senior vice president of Field Marketing and National Media, Arby’s Restaurant Group Inc. “We want to thank our loyal customers for making the Beef ‘n Cheddar a star on the Arby’s menu by offering it for just 30 cents, less than what it originally cost 30 years ago!”

Arby’s has 113 restaurants throughout Canada.

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