Industry News | December 4, 2008

Arby's Refreshes Online Image

Arby’s Restaurant Group, Inc. (, a wholly owned subsidiary of Wendy’s/Arby’s Group, Inc. (NYSE: WEN - News), announced today that it named Sparks Grove, Inc. its interactive agency of record.

Sparks Grove was selected following an in-depth competitive review. The agency will work with Arby’s on the brand’s overall digital strategy, online media and advertising, online creative development, and Web site development.

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