Arby’s Restaurant Group, Inc. (, a wholly owned subsidiary of Wendy’s/Arby’s Group, Inc. (NYSE: WEN – News), announced today that it named Sparks Grove, Inc. its interactive agency of record.

Sparks Grove was selected following an in-depth competitive review. The agency will work with Arby’s on the brand’s overall digital strategy, online media and advertising, online creative development, and Web site development.