Arby's worked with the Dallas office of Tribal DDB to create the new site, which mirrors its branding and "I'm Thinking Arby's" campaign.
Highlights of the revamped site include a new menu page with a focus on Arby's innovative products as well as highlights of current promotions and new product introductions. A nutritional calculator allows customers to see nutritional data, ingredients, and allergen information. Users can also find nearby Arby's restaurants using an upgraded store locator that employs MapQuest technology. Added functionality, such as trip planning, is in the works.
Arby's popular "I'm Thinking Arby's" television ads are also available for viewing on the site.