Arby’s announced that effective April 18, Darla Morse will join as chief information officer reporting directly to Paul Brown, chief executive officer.
“Given the rapid evolution and increasingly important role of technology in our industry, I am looking forward to the expertise that Darla brings to our team,” Brown says. “She will guide the brand’s technology initiatives going forward with the objective of continuing to enhance the restaurant experience for our guests while driving operational efficiencies for our franchisees.”
Morse is joining Arby’s from SeaWorld where as chief information officer she led the technology teams supporting all 12 SeaWorld parks and corporate headquarters. During her tenure at SeaWorld, Morse drove a number of industry-leading innovations including an enterprise mobile application for managing park wait times, providing guest information and other key functionalities including food pre-order capability and mobile wallet for one-touch purchasing.
Morse has more than 22 years of technology experience with previous positions in a variety of roles for Walt Disney World including being part of the initial team that developed Disney’s wristband, allowing the company to provide personalized offers to park and hotel guests, shift demand within the park, and use mobile technology to increase revenue within the park.