Industry News | November 10, 2015

Arby's Teams Up with A.1. for Special Steak Sandwich

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Arby’s, the national sandwich brand devoted to Meatcraft, has joined forces with sauce authority A.1. to deliver a steakhouse sandwich experience like no other. The new A.1. Special Reserve Steak Sandwich available at Arby’s features sliced USDA choice, top round, Black Angus steak, melted natural Cheddar cheese and a crispy thick-cut steakhouse onion ring lathered in A.1. Special Reserve sauce and crowned with a toasted star-cut specialty roll. The A.1. Special Reserve steak sauce is exclusive to Arby’s and features a steak-friendly smoky, black pepper flavor profile.

“We set out to create a steakhouse-worthy sandwich that's available from the convenience of a drive-thru,” says Rob Lynch, CMO and brand president of Arby’s Restaurant Group Inc. “Our guests tell us they love our Angus Steak, and we’ve succeeded in taking it to a whole new level with A.1. Special Reserve sauce made exclusively for Arby’s. This sandwich is so good it belongs in a steakhouse, but you can save your cash and time by getting it at Arby’s.”

The A.1.  Special Reserve Steak Sandwich is the latest innovation in Arby’s Angus Steak platform and joins the Angus Philly and Angus Three Cheese & Bacon on Arby’s menus nationwide.

The launch of the new steak sandwich comes one week after Arby’s announced U.S. system same-store sales growth of [9.6] percent in the third quarter of 2015—outperforming a sample of the larger quick-serve chains by 7.4 percentage points.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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