Industry News | June 30, 2017

Arby's Triple Thick Brown Sugar Bacon Coming in July

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Vegetarians once tempted by Arby’s Brown Sugar Bacon are in for a rough July, as the brand is getting ready to introduce a new menu item that is three times thicker, three times tastier, and three times more irresistible than its predecessor: Triple Thick Brown Sugar Bacon. A standard slice of bacon is less than one-tenth of an inch thick. Arby’s new Triple Thick Brown Sugar Bacon is nearly a quarter of an inch thick, more than three times the girth of a typical slice, making the brand’s newest menu item aptly named and incredibly delicious.

To support vegetarians during this time of need, Arby’s has reopened its Vegetarian Support Hotline.  For those tempted by Arby’s new Triple Thick Brown Sugar Bacon or for vegetarians in need of a meat confession, help is a phone call away at 1-855-MEAT-HLP.

The new sandwich lineup, available during the month of July, includes Turkey, Roast Beef and Half Pound Club (turkey & smoked ham) options topped with three slices of Triple Thick Brown Sugar Bacon, and a BLT that houses five slices.

The Triple Thick Lineup:

Triple Thick Brown Sugar Bacon Roast Beef: Thinly sliced roast beef with melted Swiss cheese, triple thick brown sugar bacon, lettuce, tomato and mild & creamy Dijon spread on a toasted brioche roll.

Triple Thick Brown Sugar Bacon Turkey: Sliced roast turkey with melted Swiss cheese, triple thick brown sugar bacon, lettuce, tomato and mild & creamy Dijon spread on a toasted brioche roll.

Triple Thick Brown Sugar Bacon BLT: Triple thick brown sugar bacon with lettuce, tomato and mayo on a toasted brioche roll.

Triple Thick Brown Sugar Bacon Club: Sliced roast turkey and pit-smoked ham with melted Swiss cheese, triple thick brown sugar bacon, lettuce, tomato and mild & creamy Dijon spread on a toasted brioche roll.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.