Archway, a leader in marketing logistics and fulfillment services, again joined clients Carl’s Jr. and Hardee’s earlier this year for Stars for Heroes, an in-store fundraising campaign that raised nearly $800,000 in support of military communities and families through partnerships with national beneficiaries, The Mission Continues and USA Cares.
Industry News | October 15, 2012
Archway Joins Carl’s Jr. and Hardee’s in Stars for Heroes
To participate, patrons donated $1 in support of military charities and in return, received restaurant coupons valued at more than $10 and a commemorative patriotic star-shaped cut-out to personalize and display on the restaurant walls. Archway supported the Stars for Heroes program by providing all point of sale materials to help bring visual awareness to the military campaign.
“We’re excited to participate in this cause again this year with Carl’s Jr. and Hardee’s in their efforts to give back to military communities and veterans,” says Simon Meachin, vice president of retail for Archway. “Archway is committed to giving back to the community and supporting those in need whenever we can.”
This is the second year that the chains have used their national reach and the generosity of their customers to raise funds for military-focused charitable organizations, having launched Stars for Troops in 2011. The name was officially changed to Stars for Heroes in January 2012 in order to more clearly convey the brands’ commitment to active military, veterans, and military families - all heroes. To date, the charitable initiative has raised close to $2 million for military charities through its national beneficiaries, but also through grants made to more than 20 regional charities.
In 2005, Archway played a vital role in helping Carl’s Jr. franchisees start a Pink Star campaign, which grew in scope over six consecutive years, eventually becoming a nationwide event at Carl’s Jr. and Hardee’s. Throughout the entire campaign, more than four million dollars were raised for the National Breast Cancer Foundation, providing early detection, mammograms, and treatment to those in need.
“Since day one, Archway has been a valued partner by underwriting the cost of the crucial in-store materials necessary for such a large-scale fundraising campaign,” says Jenna Petroff, Hardee’s public relations manager and Stars for Heroes program administrator. “Their unwavering support of Stars for Heroes, Stars for Troops, and our previous Pink Star charitable initiative in support of breast cancer programs and awareness, have allowed us to give back even more money to these causes and the communities we operate in, and for that we are extremely grateful.”
Archway has donated marketing materials for all Carl’s Jr. and Hardee’s system charitable initiatives since 2005 and plans to maintain that commitment to their efforts in the future.