Industry News | April 28, 2010

ASMI Guide to Aid Restaurants in Being Fish Savvy

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The Alaska Seafood Marketing Institute (ASMI) has released a new resource for foodservice professionals to aid in purchasing Alaska whitefish, titled the Alaska Whitefish Buyer’s Guide. This practical resource contains detailed information on each of the different whitefish varieties in Alaska including: Alaska Pollock, surimi seafood, cod, black cod, halibut, sole/flounder, and rockfish. Information on harvesting methods, resource management, processing, product forms, nutrition, and seasonal availability are also included.

Alaska is home to some of the largest populations of whitefish varieties in the world, and can be found at quick-service restaurants and fine dining foodservice establishments. The Alaska Whitefish Buyer’s Guide is free of charge to industry professionals. To order, call 800-806-2497 or visit

For more than 50 years, Alaska has been dedicated to sustainable seafood. It’s so essential to the state's way of life that the Constitution has a mandate that “ utilized, developed and maintained on the sustained yield principle.” The seafood industry is Alaska’s largest private sector employer. As a result, Alaskans understand the need to protect the fisheries and surrounding habitats for future generations. The state is proud of its leadership in sustainable management which has led to an ever-replenishing supply of wild seafood for markets around the world.

To help the world discover more about Alaska seafood, the Alaska Seafood Marketing Institute (ASMI) works in the U.S. and in key overseas markets promoting Alaska seafood and offering seafood industry education.

ASMI is a partnership of the State of Alaska and the Alaska seafood industry. Its international marketing efforts are supported by the U.S.D.A. Foreign Agricultural Service through the Market Access Program. For more information, please visit

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