Atomic Wings, the emerging 25-unit chicken wing franchise that serves all-natural, hormone-free wings alongside 14 proprietary flavors, is expanding in Virginia and North Carolina with a 15-unit area representative deal across Richmond, Virginia, and The Triangle, a metropolitan area anchored by Raleigh, Durham and Chapel Hill, North Carolina.
The area representatives behind the deal are Timir Patel, Pritul Patel and Hiren Patel, who have plans to open their own restaurants and also support other growing franchisees.
Timir, Pritul and Hiren all share experience in restaurants, gas stations, hotels and retail businesses. Timir has been in the gas station industry for 15 years and also owns a Huddle House restaurant. Hiren has a total of 21 years of experience in gas stations, hotels and retail. He also owned a Taco Bell for 10 years. Pritul has primarily focused on the hotel industry.
Leveraging all of their versatile experiences, the trio is confident they will be successful in developing Atomic Wings in various areas.
“Our goal is to open at least 10 locations within five years throughout Virginia and North Carolina,” Timir says. “We definitely want to open and operate some ourselves, but we’ll also be franchising some out as well. Our goal might change depending on how fast we move, but we’re taking it one step at a time.”
Founded in 1989, Atomic Wings began with a dream to deliver authentic Buffalo wings to the U.S. and abroad by creating wings that truly stood apart from the rest in terms of taste and authenticity.
In 2016, Atomic Wings CEO Zak Omar, a successful multi-unit Dunkin’ franchisee, was inspired to expand his business portfolio. Now, as CEO, he is taking Atomic Wings to the next level and bringing the brand’s beloved offering to new communities across the country. Since the brand began franchising in 2016, it has celebrated 25 locations opened and 100+ signings, with a 2024 goal of 15 more openings and 70 more signings.
“Every single wing we serve is a testament to our dedication to perfection, from the carefully selected ingredients to the personalized customer service we’re known for,” says Omar. “With this new deal, Atomic Wings is taking a big leap forward, and I couldn’t be prouder of our team and Timir, Pritul and Hiren. We’re not just committed to delivering unparalleled value to our customers; we’re also deeply committed to supporting and celebrating the success of our franchisees. This is more than just another signing — it’s a celebration of our shared passion and dedication to serving the best wings, hand in hand with exceptional franchise partners.”
Looking ahead, Atomic Wings is ready to expand into new cities with the help of hands-on owners and area developers who believe in providing excellent customer service, are passionate about the food and love interacting with people. Through 2024, Atomic Wings is targeting new locations throughout most of the continental U.S.
