Atomic Wings, the innovative chicken wing concept known for its all-natural, hormone-free wings and 14 proprietary flavors, is expanding its reach in Texas with a groundbreaking new location in Houston. The brand is continuing to adapt to the changing landscape of the restaurant industry and gearing up to revolutionize the chicken wing segment by opening its — and the entire industry’s — first-ever drive-thru location.

The franchisees spearheading this pioneering venture are Jalal and Shermeen Kapadia, seasoned entrepreneurs with deep roots in the Houston community and a passion for retail and the food service industry.

“Growing up in New York, I’ve always had an affinity for high-quality, delicious wings,” says Jalal. “Bringing Atomic Wings to Houston, especially with this innovative drive-thru model, aligns perfectly with our vision of offering top-notch food and convenience to our customers. Quality, consistency and a pure love of wings. These are the hallmarks of Atomic Wings.”

Innovations at the new drive-thru include a streamlined process that reduces the cooking time of a chicken wing from 12 minutes to just two or three, ensuring meals are hot, fresh and served fast.

“This Houston opening is not just a milestone for Atomic Wings but a game-changer in the [quick-service] wing space,” Omar says. “We are the only brand offering a drive-thru model, which caters perfectly to the fast-paced lifestyle of our consumers.”

Jalal and Shermeen say that this type of innovation was a key factor in their decision to franchise with Atomic Wings. “The franchise continues to look for innovative ways to expand the quality and customer experience,” says Jalal. “With a large Muslim community across the Houston area, the Halal offering of Atomic Wings fills a gap in the market that other brands don’t, for example. With these things in mind, we were extremely excited about the opportunities Atomic Wings would bring for us and to the Houston market.”

Looking ahead, Atomic Wings is ready to expand into new cities with the help of hands-on owners and area developers who believe in providing excellent customer service, are passionate about the food and love interacting with people. For 2024, Atomic Wings aims to open five more drive-thru locations.

“Houston is a hub for great restaurants and food enthusiasts,” Omar says. “Its success here will be a testament to our drive-thru model’s potential nationwide. We’re looking at this as a significant part of our portfolio moving forward. This Houston location is just the beginning.”

Overall, Omar says he is thrilled to continue the rapid expansion of Atomic Wings. “We pride ourselves on getting everything right with our wings, from the nitty-gritty details in our ingredients to the overall big picture of our customer service process,” he says. “While this a big milestone for the brand, we know expansion shouldn’t mean that we forfeit our customer value, and our franchisees are all committed to that vision. We are excited to work with Jalal and Shermeen further to bring that authentic Buffalo wing taste to the people of Houston and eventually more people all over the country.”

Emerging Concepts, Fast Casual, Growth, News, Atomic Wings