Industry News | February 22, 2017

Au Bon Pain Debuts New Pastry Breakfast Item

Au Bon Pain launched its latest pastry innovation to cafés nationwide—Bacon & Cheddar Kolache, a savory handheld breakfast treat with a history of flavor evolution. Originating in the 1700s as a semi-sweet, fruit topped wedding dessert in the Czech Republic, the kolache [koh-LAH-chee] was first introduced to America when Czech immigrants began settling in Texas in the mid-1800s. Over two centuries later, Au Bon Pain takes a nod from the Texan love for savory meats and cheeses and brings the Bacon & Cheddar Kolache to customers’ busy lives.

Perfect as a breakfast on the run or an afternoon #treatyoself, this updated twist on the kolache offers a warm, slightly sweet and savory dough filled with crispy bacon and melted cheddar cheese. As the first to bring this little-known pastry to the bakery café concept, Au Bon Pain will introduce Americans to a unique new indulgence that’s as craveable as it is Instagram-worthy.

“We’re thrilled to be the first brand in our category to introduce the kolache to new regions of the U.S.,” says Katherine See, Au Bon Pain’s executive chef. “We love playing with our ovens and get inspired when something super special emerges. We pride ourselves on offering choices for our customers, and while we believe how important it is to create delicious, healthful options for every day, we also know food lovers want to indulge too!”

The Bacon & Cheddar Kolache is so good, Au Bon Pain knows just one won’t be enough, so participating cafés are offering them 2 for $5.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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