Industry News | April 25, 2017

Au Bon Pain's New Service Lets Guests Skip the Line

The Au Bon Pain team values their guests’ time and is rolling out the technology to prove it. Putting the ‘fast’ in fast-casual, Au Bon Pain announced the launch of ABP Pickup— a new service for customers to save time and skip the line.

Available via the new Au Bon Pain mobile app and at aubonpain.com, ABP Pickup allows guests to place their order when they have a few free minutes, select a convenient pick-up time at their preferred Au Bon Pain location, pay ahead, and skip the line when they pick up in café. Once registered, customers can save their orders, easily choosing favorites when it is most convenient, making it perfect for skipping the line during the morning coffee rush hour or grabbing lunch on-the-go between meetings.

“With ABP Pickup, guests will have more time to get on with the busy day ahead with a full and happy stomach,” says Ray Blanchette, president and CEO, Au Bon Pain. “We put our time into creating quality, delicious food, but want to give our guests an efficient dining experience. We are proud to introduce this new service to better help our customers, no matter what their schedules may look like.”

ABP Pickup is currently being rolled out in Massachusetts locations and will continue to become available across Au Bon Pain regions between now and May 25, 2017. ABP Pickup is available with the Au Bon Pain mobile app available on the App Store and Google Play.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.