Industry News | February 26, 2008

Audubon Nature Institute Selects IDS Menus For Digital MenuBoard Installation

IDS Menus today announced the successful installation of its digital menu board system at the Audubon Zoo, located in New Orleans, Louisiana. Audubon Zoo is part of the Audubon Nature Institute, which is comprised of a family of museums and parks dedicated to nature. The Institute has existed since 1914. Its core mission is to provide a guest experience of outstanding quality, to exhibit the diversity of wildlife, and to preserve native Louisiana habitats. Eleven different facilities are run by the Institute including the Audubon Park and Audubon Zoo.

Four 46-inch LCD screens were installed on wall mounts in the foodcourt area. Two of the screens are dedicated to promoting menu selections in the Zoofari Café, while the other two screens display animal videos and facts, educating visitors. Alternating with the animal videos are animated promotions of snack items, enticing visitors to purchase food items at the cafe. “Audubon Nature Institute has been extremely pleased with IDS Menus," says Terry Kenney, director of graphics at Audobon. "We chose IDS when we wanted a top-of-the-line look for our new Zoofari Café. The decision to upgrade from a traditional menu system to a digital one was easy, due to the graphic flexibility and the ability to change menu items and prices instantly. The digital content IDS Menus created was first-class and their superior customer service ensured our digital menuboard solution was produced in time for our grand opening. Audubon Nature Institute looks forward to using IDS digital signage in future projects.”

“The digital menuboards will help Audubon accomplish their goals to change menu items and pricing frequently, as well as factual animal information,"says Jeff Axel, director of digital signage sales at IDS.

IDS Menus is a certified partner of Scala, Inc. Founded in 1987, Scala provides the InfoChannel broadcast suite of software to IDS’ digital products, allowing foodservice establishments to modify content on their digital menuboards. Scala is headquartered in Exton, PA with operations in California, the UK, Norway, The Netherlands, China and Japan.

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