Industry News | March 1, 2017

Auntie Anne’s Offering $1.99 Pretzels for One Week

Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, announced that from March 6 to 12 guests will be treated to $1.99 Original Pretzels to celebrate the company’s first-ever Customer Appreciation Week. That’s right, the inimitable Auntie Anne’s Original Pretzel will be available nationwide for less than two dollars.

“When ‘Auntie’ Anne Beiler opened a pretzel stand in 1988, she launched a pretzel revolution,” says Carol Pasquariello, vice president of marketing for Auntie Anne’s. “The catalyst for that revolution was the Original Pretzel. With legions of loyal fans worldwide, we know our pretzels are loved. The love we have for our guests is just as strong, and we’re showing it by offering everyone’s favorite pretzel for just $1.99 during our first Customer Appreciation Week.”

Adding to the fun, Auntie Anne’s is on a quest to find its ultimate fan. Fans who think they have what it takes to earn the title can go to Auntie Anne’s Facebook page now through March 5 and say why they deserve to be crowned the ultimate Auntie Anne’s fan. The winner will receive free pretzels for a year and the opportunity to take over the Auntie Anne’s Snapchat account (@AuntieAnnesSnap) for a day.

Customer Appreciation Week and $1.99 Original Pretzels will be available at participating Auntie Anne’s locations nationwide.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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