Industry News | January 26, 2017

Auntie Anne’s Unveils Heart-Shaped Pretzels for V-Day

Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, announced that on February 14 the brand will offer Heart-Shaped Pretzels in honor of Valentine’s Day. Available for one-day only, guests can enjoy freshly baked Original and Cinnamon Sugar Pretzels in a festive heart-shape to share that little bit of love that goes into every bite.

“Pretzels are the new chocolate this Valentine’s Day,” says Carol Pasquariello, vice president of marketing for Auntie Anne’s. “Whether your Valentine craves a sweet indulgence or is in the mood for something a bit saltier, Auntie Anne’s Heart-Shaped Pretzels are the perfect treat for the occasion. We know our guests appreciate the love and care that goes into each of our hand-rolled products, so we are excited to be able to celebrate Valentine’s Day together with this new twist.”

Ensuring nobody celebrates the day alone, Auntie Anne’s is offering a Heart-Shaped Pretzel Buy One, Get One (BOGO) promotion on February 14 for all My Pretzel Perks members. To receive the offer, guests need to download the app—free in Apple’s App Store and Android’s Google Play Store—before 11:59 p.m. on February 12.

The Heart-Shaped Pretzels will be available at Auntie Anne’s locations nationwide. Prices vary by location.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.