Industry News | August 20, 2009

Auntie Anne's Assigns Lemonade 'Personalities'

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Auntie Anne’s announced that it will give away coupons for free Lemonade Mixers in celebration of National Lemonade Day on August 20. The first 20 Auntie Anne’s fans and followers on Facebook and Twitter each hour between the timeframe of 11 a.m. and 3 p.m. EST who respond to the post, “What’s your Lemonade Mixer personality?” will receive a coupon for the free drink.

Lemonade Mixer “personalities” are revealed via a quiz on the company’s Web site. At the conclusion of the quiz, participants are assigned the “personality” of a flavor, including Ballistic Blue Raspberry, Cherr-agious Cherry, Wacked Out Watermelon, Stupendous Strawberry, or Ku-ra-zy Kiwi Banana.