Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, turns 30 this year and is calling on the pretzel-loving public to help ring in this delicious milestone. From now through March 2, fans can rejoice in three decades of pretzel love by RSVP’ing ‘yes’ to Auntie Anne’s 30th birthday bash at HBDAuntieAnnes.com. One million RSVPs will unlock a Free Pretzel Party on March 3.
“Thirty years is a big milestone and there is no one we would rather celebrate it with than the pretzel lovers around the world,” says Heather Neary, president of Auntie Anne’s. “We’ve celebrated a lot of good times together over the last 30 years and we are very excited to embark upon our next 30 years and beyond.”
To RSVP to the saltiest, sweetest and most twisted party of the year, pretzel devotees are encouraged to visit HBDAuntieAnnes.com. A live tracker will tally RSVPs until the 1 million goal is met. If unlocked, the Free Pretzel Party will take place at Auntie Anne’s locations nationwide on March 3 from 10 a.m. to 2 p.m. All guests will receive one free Original or Cinnamon Sugar pretzel, no strings attached.
In an effort to keep the party going, Auntie Anne’s will also give Free Pretzel Party participants a Buy One Get One (BOGO) coupon that is valid through March 31, while supplies last.
To stay up-to-date on the march to 1 million RSVPs, fans are encouraged to follow the brand on Twitter @AuntieAnnes, on Instagram @AuntieAnnesPretzels, and on Facebook at Facebook.com/AuntieAnnesPretzels. The birthday love will be shared all year with hashtag #HBDAuntieAnnes.
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