Auntie Anne's is partnering with Alex's Lemonade Stand Foundation (ALSF), for the eighth year, to take a stand to end childhood cancer. Auntie Anne's and ALSF both started as single stands in southeastern Pennsylvania and over the years, grew to become international brands with millions of dedicated supporters. Since establishing a partnership with ALSF in September 2011, Auntie Anne's has raised more than $4.6 million to help fund life-saving research and treatments.
Now through September 15, pretzel lovers can join the fight by donating $1 to ALSF with the purchase of a lemon icon at participating Auntie Anne's stores across the country. One hundred percent of these proceeds will be donated to ALSF and as a token of appreciation, guests who purchase a lemon icon will receive a coupon for $1 off their next Auntie Anne's purchase.
"Since our inception in 1988, Auntie Anne's has been focused on our community and caring for others," says Heather Neary, president of Auntie Anne's. "We're honored to continue to fulfill Auntie Anne's mission and raise awareness and continue supporting Alex's Lemonade Stand Foundation and their fight to end childhood cancer."
"Alex's Lemonade Stand Foundation and Auntie Anne's share the same vision—to raise awareness of and funds for childhood cancer research. Auntie Anne's generous donations, campaigns, and of course lemonade make a great mix," says Liz Scott, Alex's Mom and co-executive director of Alex's Lemonade Stand Foundation. "Together, we are curing cancer one cup at a time."
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.