Auntie Anne's Pretzels has marked its entry into two new countries with recently opened locations in Reina Beatrix Airport in Aruba and Gold Mall in Rishon LeZion, Israel.
Opening its doors earlier this summer, Auntie Anne’s in Gold Mall has been well received by both consumers and critics. The Israeli franchise owners, Michel Sabag and Itzik Gola, will build on the location’s success as they have signed an agreement that will bring a total of 15 Auntie Anne’s units to the country by 2019, including three locations in the Tel Aviv Metro area, anticipated to open over the next 12 months.
The new airport location in Aruba, which opened in July 2014, has also experienced a warm welcome from airport travelers. The location has exceeded expectations and has become a top performing business in the Reina Beatrix Airport based on hourly sales.
“It is amazing to see when we enter a new country how many people already know the Auntie Anne’s brand,” says Tony Pavese, president of FOCUS Brands International. “We are thrilled to be able to share our fresh-baked snacks with new markets and look forward to furthering our presence in Aruba and Israel. The successful entry into these two countries, in both our traditional mall setting and nontraditional locations, is providing momentum for continued international growth.”
Auntie Anne’s is currently in 48 states and more than 30 countries. The franchise has recently seen significant international growth by entering Canada. Looking ahead, Auntie Anne’s has set its sights on potential international development opportunities in Brazil, Mexico, Singapore, and Taiwan.