Auntie Anne’s is continuing the fight to end childhood cancer by teaming up with Alex’s Lemonade Stand Foundation with a goal of raising more than a half a million dollars this summer to help fund childhood cancer research.
Beginning August 3, through September 27, Auntie Anne’s will be asking guests who visit their local store to “give hope” by purchasing a paper pretzel ribbon icon for $1 in the fight to end childhood cancer. As a token of appreciation, Auntie Anne’s will provide a $1 off coupon for the next purchase of any pretzel product or drink. One hundred percent of the proceeds collected through the in-store campaign will be donated to Alex’s Lemonade Stand Foundation.
“We are honored to continue our partnership with Alex’s Lemonade Stand Foundation and support their mission of raising awareness to help fund childhood cancer research. Auntie Anne’s was founded on the principle of giving back, and we are proud to continue the fight to end childhood cancer,” says Bill Dunn, group president at FOCUS Brands Inc. and president of Auntie Anne’s Inc. “This foundation was started by a vision founder Alexandra “Alex” Scott had before she lost her hard-fought battle to cancer at the early age of 8. We want to help make her vision a reality and are privileged to play a part in her brave and courageous story.”
This is Auntie Anne’s fourth annual nationwide fundraising campaign for Alex’s Lemonade Stand Foundation. In addition to the eight-week campaign, participating stores will be selling “hope” bracelets and a pretzel ribbon icon for a $5 donation on August 20, National Lemonade Day. These accessories are a symbol of the hope that is being given to those who are in the battle of childhood cancer and their strength in the constant fight.
Since their partnership began in September 2011, Auntie Anne’s has helped Alex’s Lemonade Stand Foundation raise nearly $2 million dollars, through in-store fundraising campaigns, coin canisters, local pretzel rolling contests, and Auntie Anne’s C.A.R.E.S. Charity Golf Tournament. To date, the soft pretzel company has helped fund the equivalent of 37,000 hours of cancer research.