Industry News | May 20, 2015

Auntie Anne's Rolls Out First New Pretzel Product Since 2013

image used with permission.

Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, announced today the arrival of a new, limited-time only menu item to join its wide array of freshly baked pretzel products. Available nationwide beginning May 18, Cheddar Stuffed Pretzel Nuggets offer the freshly baked taste of a soft pretzel filled with melted Cheddar cheese in a convenient bite-size nugget.

The new Cheddar Stuffed Pretzel Nuggets are a limited-time menu offering through December 2015 and like all Auntie Anne’s pretzels, are freshly baked all day long. The average price point of the new product will be $4.99 and will allow guests to satisfy cravings any time of the day while out shopping or traveling. 

“With the introduction of the Cheddar Stuffed Pretzel Nuggets, we are continuing to offer our guests new options in fresh-baked convenience and portability,” says Heather Neary, vice president of global marketing for Auntie Anne’s. “We take a great amount of pride in everything we do and are excited to see that the product tested so well with our guests that it earned a spot on our menu nationwide.”

The Cheddar Stuffed Pretzel Nuggets will mark the brand’s first new pretzel product to join the menu since the roll-out of Mini Pretzel Dogs in 2013.

The new bite-sized item won’t be the only addition to the menu this summer. Auntie Anne’s will also bring back its Peach Lemonade Mixer and introduce the new Limeade and Cherry Limeade Mixers for a limited time. The beverages will accompany Auntie Anne’s Lemonade and Lemonade Mixers to bring a fresh chill to the summer.

Other core products in Auntie Anne’s lineup include Original, Cinnamon Sugar, Pepperoni, Roasted Garlic Parmesan, Sour Cream & Onion, and Sweet Almond pretzels, along with the Pretzel Dog. Dipping sauces are available in savory and sweet flavors from Cheese Dip to Marinara, Caramel Dip, and Light Cream Cheese.

The purchase of any of these items will allow guests to earn points towards the redemption of free pretzels and signature Auntie Anne’s items through the My Pretzel Perks app. The My Pretzel Perks app is available for download for free in Apple’s App Store and Android’s Google Play Store. The app allows users to accumulate points for every $1 spent at any Auntie Anne’s location. My Pretzel Perks loyalty members also receive free pretzels on their birthday and exclusive information about fresh, new products.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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