Industry News | September 9, 2015

Auntie Anne's Serves Up Pumpkin Spice Nuggets

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Auntie Anne’s, the world’s largest soft pretzel franchise, is kicking off the fall season by announcing the introduction of a new autumn flavor to its pretzel line-up: Pumpkin Spice Nuggets.

A special blend of spices top freshly baked pretzel nuggets to create this limited-time offering, available now through October 31. The new Pumpkin Spice Pretzel Nuggets pair perfectly with Auntie Anne’s cream cheese or sweet glaze dips.

“Pumpkin is a beloved fall flavor, and we’re excited to offer our guests a unique and fresh take on everyone’s favorite autumn treat,” says Heather Neary, vice president of global marketing for Auntie Anne’s. “The combination of a freshly baked Auntie Anne’s pretzel and pumpkin creates a delicious and portable snack that can be enjoyed while shopping or traveling.”

The Pumpkin Spice topping can also be enjoyed on Auntie Anne’s Original Pretzel. The new fall product won’t be the only addition to the menu this fall. Select Auntie Anne’s stores will introduce a Pumpkin Smoothie, also available through October 31, to continue the fall fun.

The purchase of this new item, along with all menu items, will allow guests to earn points towards the redemption of free pretzels and signature Auntie Anne’s items through the My Pretzel Perks app. The My Pretzel Perks app is available for download for free in Apple’s App Store and Android’s Google Play Store. The app allows users to accumulate points for every $1 spent at any Auntie Anne’s location. My Pretzel Perks loyalty members also receive free pretzels on their birthday and exclusive information about fresh, new products.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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