A&W Brings Back the Drive-In to Celebrate Its 90th Anniversary

    Industry News | February 3, 2009
    A&W Restaurants, founded in Lodi, California, in 1919, will kick off its 90th anniversary celebration by announcing its plans to open 15 state-of-the-art drive-ins in 2009 during the annual International Franchise Association (IFA) Convention being held here starting Feb. 14, 2009.

    The iconic A&W Restaurants brand, which pioneered the drive-in concept with such all-american classics as its famous A&W Original Draft Root Beer, Papa Burger, Coney Dog, and the one-of-a- kind Root Beer Float, is now rolling out new “Drive In Concepts.” This provides customers the ultimate drive-in experience, named “Three-D Drive In: Drive-In, Drive-Through, Dine-In.”

    “Literally millions of Americans have an A&W story they can tell, whether it was their first frosty mug of A&W Root Beer or their first experience at a drive-in,” says Ben Butler, president of A&W Restaurants. “We are creating new memories for new generations by bringing back our classic drive-in in a contemporary way.”

    “In 2008, our franchisees saw great success with the Three-D Drive Ins we opened,” he says. “We will continue our growth by opening significantly more units mostly in Wisconsin, Michigan, and Oregon.”

    News and information presented in this release has not been corroborated by WTWH Media LLC.

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