Today Cineplex Digital Networks (CDN) announced that it has been selected by A&W Food Services of Canada Inc. (A&W) to become the sole provider of digital menuboards for its more than 850 restaurants across Canada. Signage installation has already begun in some locations.
The popular burger chain's new digital menuboards will enable A&W to easily change displayed content throughout the day, as well as alter pricing and promotions remotely across all restaurants at the same time. In addition to being a striking visual for burger lovers, the displays will also transform A&W's existing static menu by featuring custom video content and intelligent creative.
"We are extremely pleased with our new digital menu board system and with the creative content provided by Cineplex," says Rob Fussey, VP of marketing, concept innovation, design, and construction, A&W Food Services of Canada Inc.
"We are proud to be the exclusive provider of digital menu boards to A&W Canada," says Nick Prigioniero, president, Cineplex Digital Networks. "A&W adds to a growing list of strategic, forward-thinking brands that recognize that the right digital signage can help their business sell more product, increase margins, lower costs, and strengthen customer loyalty."
Known for technological innovation, CDN has quickly made a name for itself in the financial, retail, and quick-service restaurant industries by providing strategic, custom digital merchandising solutions for its clients, which now include A&W. CDN's industry leadership stems from its expertise in the technological, creative, and analytics aspects of digital signage—offering clients an all-encompassing, one-stop shop solution.