Industry News | November 6, 2017

A&W is Giving Away Free Root Beer Floats for a Year

A&W Restaurants
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Know someone who deserves free root beer floats for a year? A&W Restaurants invites you to nominate him or her in its second annual Float-A-Friend contest, starting November 6. If your submission is a winner, you will be a winner, too, as you both will get free floats for a year.

Winners will be picked weekly during the month of November through a random selection of Facebook, Twitter, Instagram and online nominations. Through the remainder of the year, winners will be chosen on a monthly basis. (Click here for the nomination page.)

Free floats will be awarded in the form of A&W Bear Bucks gift checks. Winners will receive the value of approximately 52 floats, each for themselves and their friend (104 total Bear Bucks)

“We first ‘floated the idea’ of float-a-friend last spring, and it was so popular that we are bringing it back this year,” says Sarah Blasi, vice president of marketing, A&W Restaurants, Inc. In 2016, A&W launched Float-A-Friend as a one-month sweepstake for 50 winners. This year, it will run continuously. (or until the company runs out of root beer).

“It is always great to win something, and everybody loves A&W Root Beer Floats,” Blasi says. “This sweepstakes is especially fun because our fans get a chance to give a treat to their friends, as well as win something for themselves.”

A&W’s floats start with a frosty cold mug of world-renowned A&W Root Beer, made fresh in the restaurants from real cane sugar, water and a proprietary blend of herbs, bark, spices, and berries using the original 1919 recipe. It is then topped with creamy vanilla soft serve.

In 1919, Roy Allen set up a roadside drink stand in Lodi, California, to introduce a new beverage at a parade in honor of World War I veterans. An instant success, Allen and partner Frank Wright named the beverage A&W Root Beer and started franchising roadside stands. A&W Root Beer is made fresh in the restaurants from real cane sugar, water and a proprietary blend of herbs, bark, spices, and berries that are served in a frosty mug alongside burgers, fries, hand-breaded chicken tenders and other All American Food favorites. There are nearly 1,000 locations worldwide.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.