Industry News | July 6, 2017

A&W Giving Away Root Beer Floats on August 6

A&W Restaurants
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A&W Restaurants nationwide are partnering with DAV (Disabled American Veterans) to celebrate National Root Beer Float Day on August 6. Root Beer lovers can participate in the festivities using hashtag #RootBeerFloatDay. All day long participating restaurants will give away free small Root Beer Floats with any purchase. For the first time, A&W will raise money for DAV, which supports more than one million veterans every year. A&W patrons will be encouraged to contribute to DAV during the celebration. Donations also can be made online at www.rootbeerfloatday.com.

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“There is nothing more ‘All American’ than Root Beer Floats,” says A&W CEO Kevin Bazner. “It just seems fitting that as we commemorate this treat, we also thank and help American veterans who gave so much to our country. We’re very pleased to be working with DAV, which like A&W, has been a part of America for nearly 100 years.”  Bazner noted that A&W Root Beer was introduced at a parade honoring returning World War I veterans in 1919.

This is the fifth annual National Root Beer Float Day celebration. So far, A&W has raised $550,000 for veterans’ service organizations. It hopes to raise another $150,000 for DAV during this year’s event. “DAV’s ability to fulfill the promises made to men and women who served is dependent upon the commitment and generosity of companies like A&W,” says Marc Burgess, DAV National Adjutant and CEO. “We are delighted to welcome such a beloved American brand as a new partner.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.