A&W Restaurants, Inc. is getting into the holiday spirit with its 30 Days of Giveaways sweepstakes. The campaign will run through December 31, on Facebook, Twitter, and Instagram. Play along by using #30DaysofGiveaways.

Fans may interact with A&W in different ways, with weekly winners chosen at random from each social media channel. Prizes include Bear Bucks gift checks, A&W branded hats, scarves and blankets, plush stuffed Rooty bears, and 2018 collector’s mugs and jugs. Prizes will increase in value as the sweepstakes progresses. One grand prize will be given away at the end of December. It will include an ultimate gift basket featuring each weekly prize. A&W followers can enter by liking a post, sharing a post, leaving a comment, answering questions or tagging friends.

“Our 30 Days of Giveaways honors our loyal fans during the holiday season,” says Sarah Blasi, A&W’s vice president of marketing. “We’re bringing the campaign back because last year it was such a success. We have so many fun prizes lined up and we are excited to help spread some much needed holiday cheer.”

In addition to the sweepstakes, A&W has just launched its Inside the Mug blog that is a central hub connecting social media fans, website visitors and A&W’s Mug Club email subscribers.

“A&W’s social media content is very visual, short and engaging, and we needed somewhere that allows us to tell more of our brand story,” says Spencer Barrett, A&W’s community engagement analyst. “Inside the Mug will feature our franchise partners and support center team, giving readers a peek behind the curtain at the people who work inside the brand every day.”

Two years in the making, the blog also will include new menu announcements, social media sweepstakes and campaigns, restaurant openings, upcoming events and brand ambassador features. As part of the launch, one blog follower will win an exclusive prize package as part of the 30 Days of Giveaways sweepstakes.

In 1919, Roy Allen set up a roadside drink stand in Lodi, California, to introduce a new beverage at a parade in honor of World War I veterans. An instant success, Allen and partner Frank Wright named the beverage A&W Root Beer and started franchising roadside stands. A&W Root Beer is made fresh in the restaurants from real cane sugar, water and a proprietary blend of herbs, bark, spices, and berries that are served in a frosty mug alongside burgers, fries, hand-breaded chicken tenders and other All American Food favorites. There are nearly 1,000 locations worldwide.

Marketing & Promotions, News, A&W