A&W Restaurants Inc. has just launched an expanded, multi-faceted franchising strategy that builds on its success since being acquired from YUM! brands. The centerpiece of the campaign is an all-new franchise information website.
A&W has nearly 1,000 locations worldwide, with more than 630 in the U.S. The company added 15 domestic locations in 2017, and it is on target to open 20 in 2018. The iconic brand has seen an average sales increase of nearly 30 percent between 2011 and 2017.
The new website comes amid an expanded franchising focus that includes hiring Franchise Performance Group, the nation’s top franchise consulting and digital lead generation firm, and the addition of internal development staff. In January, A&W will begin an aggressive digital media advertising campaign targeting independent and multi-unit operators. Earlier this year it kicked off a comprehensive public relations program to educate potential owners about the A&W Restaurant brand.
The revamped website provides an in-depth look at A&W’s business model, such as investment and startup costs, financial performance and available territories. It also features interviews with A&W franchisees and executives.
“In addition to the brand’s longevity, A&W is unique because it is owned and operated by franchisees. They have a true voice in every decision that affects the brand,” says CEO Kevin Bazner. “After acquiring A&W, we first focused on stabilizing the business and growing profitable store sales. With this accomplished, we are ready to make a big push forward,” he added.
“We are excited to work with the A&W team at such a pivotal time in its history,” says Joe Mathews, Franchise Performance Group CEO. “With the implementation of this new program, A&W is in an excellent position to grow in 2018 and beyond.”
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