Industry News | February 3, 2017

A&W Restaurants Spoofing Academy Awards with Contest

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To play along with this year's awards season, A&W Restaurants invites movie buffs to participate in the #AWcademyAwards Sweepstakes. Throughout February, social media users may share their spoofs of movie titles, vote for their favorite #AWcademyAwards nominees – such as Matthew McCurdnaughey, Spice C. Papa and Reeses Withaspoon—submit tongue-in-cheek movie reviews and chuckle at movie poster parodies.

The contest runs February 1—28, with 20 weekly prizes randomly awarded to fans on the A&W social channels. Prizes include A&W Gift Checks, limited edition golden mini mugs, orange bowties and an invitation to join A&W’s February 26 live Tweet-along of the Academy Awards. Fans can play along on Facebook, Twitter, Instagram and Snapchat using the hashtag #AWcademyAwards.

“Like the Academy Awards, A&W is a part of American pop culture,” says Sarah Blasi, vice president of marketing. “We know that many social media users love movies. This online giveaway and live-tweet will be buzz-worthy and a fun way to involve our current and new fans in an event that’s sure to be a trending topic. Plus, when we started thinking of funny movie titles, we just couldn’t stop!’”

Here are some of the early nominees for best spoofs and reviews:

AWcademy Awards Spoof Titles

American Fry

The curdfather

Mean swirls

Beauty and the beef

Poultrygeist

Bridget Cones’ Dairy

Hope Floats

Hot Dog Time Machine

AWcademy Awards Spoof Reviews

“Let me be frank, I loved this film.”—Hot Dog Daily

“Really got to the ‘root’ of my emotions”—Harper’s Bizarre

"Singlehandedly responsible for bacon me cry.”—Burgertainment Weekly

“Lettuce all agree: You need to see this film.”—Forks Illustrated

“Un-brie-lievable”—Curds Curds Curds

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