To play along with this year's awards season, A&W Restaurants invites movie buffs to participate in the #AWcademyAwards Sweepstakes. Throughout February, social media users may share their spoofs of movie titles, vote for their favorite #AWcademyAwards nominees – such as Matthew McCurdnaughey, Spice C. Papa and Reeses Withaspoon—submit tongue-in-cheek movie reviews and chuckle at movie poster parodies.
The contest runs February 1—28, with 20 weekly prizes randomly awarded to fans on the A&W social channels. Prizes include A&W Gift Checks, limited edition golden mini mugs, orange bowties and an invitation to join A&W’s February 26 live Tweet-along of the Academy Awards. Fans can play along on Facebook, Twitter, Instagram and Snapchat using the hashtag #AWcademyAwards.
“Like the Academy Awards, A&W is a part of American pop culture,” says Sarah Blasi, vice president of marketing. “We know that many social media users love movies. This online giveaway and live-tweet will be buzz-worthy and a fun way to involve our current and new fans in an event that’s sure to be a trending topic. Plus, when we started thinking of funny movie titles, we just couldn’t stop!’”
Here are some of the early nominees for best spoofs and reviews:
AWcademy Awards Spoof Titles
Beauty and the beef
Bridget Cones’ Dairy
Hot Dog Time Machine
AWcademy Awards Spoof Reviews
“Let me be frank, I loved this film.”—Hot Dog Daily
“Really got to the ‘root’ of my emotions”—Harper’s Bizarre
"Singlehandedly responsible for bacon me cry.”—Burgertainment Weekly
“Lettuce all agree: You need to see this film.”—Forks Illustrated
“Un-brie-lievable”—Curds Curds Curds