For almost a century, A&W Restaurants and its frosty mugs of root beer have played a special role in everyday lives: first jobs, first dates, first floats and more. Now, A&W Restaurants invites fans to share favorite memories and photos for the chance to be featured in an upcoming 100th Anniversary book. A&W, America’s first restaurant chain, turns 100 next year.

Fans can submit entries file://localhost/at https/ or by using #MugMemory on social media now until February 28. Select winners will be featured in the book, named official book contributors, and be the first to receive 100th Anniversary Collector’s Mugs.

“This milestone would not be possible without our guests, team members, franchise partners or fans, and this book is truly a celebration of them. If A&W made a positive impact in your life, we want to hear about it,” says Sarah Blasi, vice president of Marketing. Photos, stories and cherished memories are encouraged.

A&W Restaurants’ commemorative 100th Anniversary book will be published in 2019 with proceeds benefitting DAV (Disabled American Veterans).

Marketing & Promotions, News, A&W