A&W Spices Up the Holiday Season with New Sriracha Cheese Curds

    Industry News | October 28, 2019
    A&W's new Sriracha Cheese Curds.


    Since 2011, A&W cheese curd sales per restaurant have nearly doubled.

    A&W Restaurants has a spicy new treat for year’s end. Sriracha Cheese Curds join the menu for a limited time. Sriracha Cheese Curds advance A&W’s strategy to innovate and expand its menu while staying true to customers’ tastes. The 100 percent Wisconsin White Cheddar Cheese Curds, which started as a regional delicacy, have become one of the brand’s most distinctive and popular items.

    Since 2011, A&W cheese curd sales per restaurant have nearly doubled. While supplies last or until December 29, A&W locations nationwide are serving a Sriracha variety of the lightly breaded and golden fried side dish.

    “We call it our ‘side with a kick’ because it has the perfect amount of spice,” says Sarah Blasi Mueller, vice president of Marketing.

    In test markets, Sriracha Curds generated a 15 percent cheese curd sales increase. They are available in a regular size, as well as a large size for sharing. Prices vary by location. Originated in Thailand, Sriracha is a type of hot sauce made from ground chili peppers, vinegar, garlic, sugar and salt. It is a trendy flavor, as well as a condiment, in the United States.

    Founded in 1919, A&W is America’s first and oldest franchised restaurant chain. It still makes Root Beer fresh in each restaurant from real cane sugar, water and a proprietary blend of herbs, bark, spices and berries that are served in a frosty mug alongside burgers, fries, chicken tenders, and other All American Food favorites.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.