Better-burger brand Back Yard Burgers announced it raised more than $92,000 for No Kid Hungry, a campaign from national non-profit Share Our Strength created to eliminate childhood hunger in America. A partner of No Kid Hungry since 2014, Back Yard Burgers has raised more than $131,000, or 1.3 million meals, with 2016 being the most successful to date.
Back Yard Burgers held two Dine Out for No Kid Hungry promotions this year to meet the year-long pledge that provides access for children around the country. In addition to the fundraising efforts by its franchise partners and company restaurants, several of the brand’s vendors and partners made contributions including Paramore The Digital Agency, Rochester Meats, Shipe Dosik, Sargento, Blue Bunny, and UMI, Inc.
Guests who donated $5 to No Kid Hungry received a free Chocolate, Strawberry, Vanilla, Banana, or specialty milkshake at participating restaurants. Participating Back Yard Burgers restaurants raised over $38,000 during September. In the Spring of 2016, the restaurant teams raised more than $53,000, bringing the total for 2016 to more than $92,000.
“At Back Yard Burgers, we believe there is no greater cause than advocating for children,” says Back Yard Burgers CEO Dave McDougall, a member of the No Kid Hungry’s Board of Advisors. “We stand by and are proud of our commitment to promoting and contributing to No Kid Hungry. I am so proud of our restaurant teams [and] franchise and vendor partners for their support of this most important cause for children.”
No Kid Hungry notes that an astounding one in five American children struggles with hunger. Since 2008, the restaurant industry has raised nearly $38 million through the Dine Out for No Kid Hungry effort.
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