Industry News | April 25, 2017

Back Yard Burgers Celebrates 30th Anniversary with Initiative

Back Yard Burgers
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Back Yard Burgers, the better-burger franchise restaurant, is celebrating National Burger Month in May and its 30th Anniversary by helping to end childhood hunger. With a goal of raising $50,000 for non-profit partner Share Our Strength’s “No Kid Hungry” campaign, every customer who donates a minimum of $5 to No Kid Hungry will receive a coupon book with free or discounted Back Yard Burgers favorites,

including:

A free Classic Burger with a beverage purchase

$3 off any adult combo

Free fry with any purchase

Free cobbler with any combo purchase

On Friday, May 19 Back Yard Burgers will offer a burger at a throwback price for customers who donate any amount to “No Kid Hungry.” The goal is to raise $30,000 on this one Friday. After they donate, customers will be able to purchase a Back Yard Classic Burger for $1.87, the price when Back Yard Burgers first opened in 1987. Made with Black Angus beef, the Classic Burger is topped with garden fresh lettuce, juicy tomatoes and crisp dill pickles.

“We are raising money for No Kid Hungry this May because we want to change the staggering fact that one in five American children struggles with hunger,” said David McDougall, CEO of Back Yard Burgers. “While a lot has changed in 30 years of business, our commitment to giving back to the community and to serving the best-tasting burgers in the business hasn’t.”

What originally started as a grocery store that served one-of-a-kind homemade burgers in Cleveland, Miss., Back Yard Burgers has now grown to 57 locations in 12 states. The burgers were made to taste just like the best back yard cookouts you enjoyed as a kid, and people flocked from across the state to have a taste.

“When I started Back Yard Burgers in 1987 I could never have dreamed it would grow into a top better burger franchise,” says Lattimore Michael, founder of Back Yard Burgers. “Thirty years later and our burger recipe and great taste is still the same.”

Last year, Back Yard Burgers introduced new branding. The updates include a new logo, exterior and interior signage, interior color scheme and décor, open kitchen design, uniforms, furnishings, outdoor patio and even packaging. In addition to the restaurant redesign, the Back Yard Burgers website has been updated to complete the extensive re-brand. The logo now takes on a sleeker, more modern look, just like the company’s redesigned stores. The new look and feel of the Nashville-based concept more accurately complements the high-quality food and premium ingredients.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.