Industry News | May 3, 2016

Back Yard Burgers Teams Up with No Kid Hungry in May

image used with permission.

Back Yard Burgers is joining forces with No Kid Hungry to celebrate National Burger Month this May. The brand and its 57 locations across the country have committed to raise $50,000 for No Kid Hungry during the months of April and May as part of its yearlong goal of raising $100,000.

“National Burger Month is an exciting month for Back Yard Burgers and we couldn’t be more proud to partner with No Kid Hungry,” says David McDougall, CEO of Back Yard Burgers. “No Kid Hungry’s mission is one that is important to Back Yard Burgers. No child should ever have to worry about when their next meal will be or where it will come from. We are committed to giving back to our local communities and supporting organizations like No Kid Hungry.”

According to Share Our Strength, the nonprofit organization behind the No Kid Hungry campaign, a staggering one in five American children struggles with hunger. Since 1984, Share Our Strength has raised more than $604 million through corporate sponsorships, events and donations. During that same timeframe, funds have been granted to more than 1,100 organizations nationwide that are effectively helping to feed kids.

The National Burger Month No Kid Hungry campaign kicked off in early April and will continue into May with a number of celebrations, including events in Memphis and in Nashville along with an online campaign to change the month of May to the month of Burger all in an effort to raise awareness of the brand’s commitment to No Kid Hungry.

Guests and fans of Back Yard Burgers can celebrate National Burger Month with the following events and online activities:

“Make May Burger” Online Petition

  • Back Yard Burgers is enlisting fans to sign a petition to change the name of the month of May to Burger. The petition will launch May 1 on change.org and will conclude May 28. Fans can follow updates on the petition by following Back Yard Burgers on Facebook, Instagram and Twitter and by using the hashtag #MakeMayBurger.

National Burger Day Celebrations

  • Back Yard Burgers is hosting two “Flame-Grilled Master” burger-making events on Monday, May 23 at restaurants in Franklin, Tennessee and Southaven, Mississippi. The events will be from 4 to 6 p.m. and will feature local celebrities. Participants will be given unique, random ingredients to create the ultimate, gourmet burger. Attendees can cast their votes for their favorite burger chef by making an on-site donation to No Kid Hungry.

One Year of Free Back Yard Burgers

  • Back Yard Burgers is giving away a year of free burgers to three lucky winners during the month of May. One lucky fan who signs the “Make May Burger” petition will be rewarded with free burgers for a year. The other two winners will be chosen at each of Back Yard Burgers’ burger making events in Franklin, Tennessee, and Southaven, Mississippi, on National Burger Day, May 28.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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