Bad Ass Coffee of Hawaii announced that it has partnered with Peaceful Valley Donkey Rescue to raise much needed funds to rescue wild burros under threat of destruction and to provide safe environments for abused and abandoned domestic donkeys. The fundraiser will take place during International Donkey Week, May 12-18.
The cause pays tribute to Bad Ass Coffee of Hawaii’s namesake: the donkeys of Kona, Hawaii that for generations carried loads of coffee beans down the steep volcanic mountain sides. The native people of Kona named these hard-working donkeys the “Bad Ass Ones” because of their reliably strong, but stubborn nature.
Throughout National Donkey Week, Bad Ass Coffee of Hawaii will host a webpage on www.badasscoffee.com offering donation options ranging from $5 - $50. Donations of $10 and above receive a thank you gift from Bad Ass Coffee of Hawaii ranging from a limited-edition “Jack the Donkey” sticker, a plush donkey and a bag of Hana Bliss Flavored Coffee—a mix vanilla, chocolate and macadamia that ranks as the company’s most popular flavored coffee.
“Being true to our Hawaiian roots mean so much to us as a company so we’re committed to sharing a spirit of ‘ohana (family) that honors and cares for our extended community,” says Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “The important work done by Peaceful Valley Donkey Rescue is near to our hearts and a perfect organization to support through our Bad Ass for Good program.”
Peaceful Valley Donkey Rescue is the largest donkey rescue organization in the United States with 24 sanctuaries and 26 adoption centers nationwide. The organization has rescued more than 16,000 donkeys and provides food, water, medical care, training and adoption services for around 3,000 others on its ranch in San Angelo, Texas. Peaceful Valley’s rescued donkeys include more than 100 from Hawaii that were brought to the mainland following the drought of 2010-2011.
Peaceful Valley Donkey Rescue is based in San Angelo, Texas, and has satellite adoption centers and sanctuaries across the country.