Barberitos Introduces New Initiatives for Enhanced Experience

    Industry News | June 23, 2021

    Barberitos, a fast-casual Southwestern Grille and Cantina with more than 50 locations across the Southeast, announced the brand’s new initiatives and marketing efforts that guests will be able to take advantage of this fall. 

    “The Barberitos team is so grateful to our loyal guests for their support, and we are excited to share new ways to make them feel appreciated,” said Barberitos Founder and CEO Downing Barber. “We hope our guests are in the mood for some Burrito Love. We’re using mood cups to enhance the dining experience for our raving fans of the brand.”

    Barberitos is hosting four giveaway days via the Barberitos mobile app during Q3:

    • July 4: Free Small Cheese Dip 
    • August 13: Free Cookie 
    • September 16: Free Small Guacamole 
    • September 20: Free Small Cheese Dip 

     

    Guests purchasing a regular drink will receive a color-changing Burrito Love mood cup (while supplies last). The brand’s “Burrito Love” campaign is meant to inspire kindness and bring joy to others, which includes working with local non-profit organizations to spread the love. This is an extension of the brand’s mission to serve food, community and people. Team members will be wearing “Burrito Love” 

    T-shirts that guests can order online at www.barberitos.com/merchandising

    In addition, all locations will have custom-made posters showcasing a three-dimensional view of Barberitos’ guacamole and cheese dip. Semiotic Marketing International (SMI) developed Barberitos’ first-of-its-kind signs as a unique, eye-catching way to brand the decor and show off its farm-fresh guacamole and cheese dip. Developed from state-of-the-art technology, these signs will change how point of purchase (POP) displays are created going forward.

    Barberitos is a Southwestern Grille dedicated to serving farm-fresh, high-quality food in a fast-casual restaurant environment. Many of the restaurants’ menu items are prepared or cooked in-house daily, including hand-smashed guacamole, home-made salsas, fresh-cut vegetables as well as chicken, steak, turkey, tofu, rice and beans. 

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.