Industry News | January 11, 2010

Baskin-Robbins Adding More Units in Miami

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Baskin-Robbins is continuing to expand its national footprint with its announcement that Miami is now open for franchise sales. Approximately 30 additional stand-alone stores could be supported throughout Miami and the surrounding areas of Dade and Broward counties and would be scheduled to open over the next several years. The Greater Miami area today has only two stand-alone Baskin-Robbins’ stores and 35 combined stores with Dunkin’ Donuts.

In order to share information about expansion opportunities in Miami, Baskin-Robbins is hosting a brand introduction seminar on January 18 at the Courtyard Miami Beach Oceanfront hotel at 3925 Collins Avenue from 10 a.m. to noon. Included in the discussion will be the brand’s latest store designs, market growth, new logo, marketing, training, and site selection, among other topics.

Prior to the seminar held on January 18, Baskin-Robbins will be participating and exhibiting at Franchise Expo South from January 15 to 17. Attendees of the show, held at the Miami Beach Convention Center, can find Baskin-Robbins at Booth #506. Franchise Expo South will host hundreds of leading concepts in franchising, as well as entrepreneurs throughout the Southeast, Latin America, and Caribbean who are interested in franchising.

“As the Baskin-Robbins brand continues to develop in Florida, we’re excited to provide new store owners with the unique opportunity to capitalize on their territory’s potential, serve as the face of the brand in the community, as well as set the direction of the market’s growth,” says Salman Siddiqui, vice president of global business development for Baskin-Robbins. “With the remaining opportunities in Miami, Baskin-Robbins will continue to expand and satisfy a growing demand in Dade and Broward counties for high-quality ice cream, specialty frozen desserts, and beverages.”

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