Continue to Site

    Baskin-Robbins Announces New Halloween-Themed Products

  • Industry News September 30, 2019

    Baskin-Robbins is bringing a Halloween-themed line-up of menu options to stores this October, including the October Flavor of the Month, Candy Mashup, which features a chocolate-flavored ice cream with Snickers, caramel cup pieces and a salty caramel ribbon. Guests looking for a ghastly good time can enjoy the Candy Mashup flavor as part of the Fright Night Scoop, which includes a scoop of the Candy Mashup ice cream topped with a Halloween sprinkle mix and a white chocolate zombie hand.

    Baskin-Robbins guests can also enjoy themed cakes, such as the Ghost Cake, a colorful striped cake topped with buttercream ghosts, pieces of Kit Kats and Reese's Peanut Butter Cups, chocolate drips and a Halloween sprinkle mix. Select locations will also offer a Piñata Ghost Cake and the Spider Web Cookie Cake. When you slice into the Piñata Ghost Cake, Halloween sprinkles cascade out. The Spider Web Cookie Cake is a cookie cake topped with fudge and marshmallow toppings. In addition to stopping by Baskin-Robbins shops, guests can customize and order a cake or Polar Pizza Ice Cream Treat by visiting Order.BaskinRobbins.com or by downloading the Baskin-Robbins mobile app.

    "October is all about being creative and getting into the Halloween spirit, and our fun and festive lineup this month reflects that attitude," says Jason Maceda, Senior Vice President of Baskin-Robbins U.S. and Canada. "We've released some fantastic treats like the Fright Night Scoop, the Ghost Cake and the Spider Web Cookie Cake to help Halloween fanatics and ice cream lovers take in all of those ghostly good feels, and our Candy Mashup Flavor of the Month combines guests' favorite candy flavors into one treat that's perfect for a Halloween party."

    Founded in 1945 and headquarted in Canton, Massachusetts, Baskin-Robbins currently has more than 8,000 retail shops in 54 countries. 

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.