Industry News | March 23, 2016

Baskin-Robbins Celebrates Spring with $1.31 Scoops

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In addition, Baskin-Robbins is offering its new Easter Egg Cake and popular Bunny Roll Cake to help guests celebrate the upcoming Easter holiday. Perfect for any family gathering, the new Easter Egg Cake features bright frosting and icing, finished with sparkling sugar, and serves 10 to 12 people. Baskin-Robbins' Bunny Roll cake is a traditional roll cake decorated with bunny ears and a cute cottontail. Both cakes can be customized with a guest's favorite ice cream and cake combination and are now available for pre-order in-store or online for the Easter weekend and other special occasions this spring.

"We're excited to kick off the spring season with our 'Celebrate 31' promotion, offering our guests a sweet deal on their favorite ice cream flavors," says Carol Austin, vice president of marketing, Baskin-Robbins. "We also hope that our guests enjoy celebrating the Easter holiday with our new Easter Egg Cake and fan favorite Bunny Roll Cake."

Baskin-Robbins recently announced a new addition to its dessert menu with new Warm Cookie Ice Cream Sandwiches and Sundaes. Available at participating Baskin-Robbins locations nationwide, these delicious and customizable desserts can be personalized with a guest's choice of warm cookies, their favorite ice cream flavor, and topping. The chewy, warmed-to-order cookie options include Dark Chocolate Chunk, Double Fudge, Peanut Butter Chocolate, and White Chunk Macadamia Nut Cookies. Guests can mix and match their choice of more than one type of cookie in their Warm Cookie Ice Cream Sandwich or Sundae for the ultimate flavor experience.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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