Industry News | October 2, 2015

Baskin-Robbins Gets Spooky with Piñata Pumpkin Patch Cake

image used with permission.

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced a lineup of wickedly good frozen treats, including its new Piñata Pumpkin Patch Cake, to celebrate Halloween all month long. Perfect for candy lovers, this new ice cream cake is dressed up like a jack-o-lantern and features a candy-filled center. When guests cut into their Piñata Pumpkin Patch Cake they’ll be surprised with a delicious cascade of candy.

In addition, Baskin-Robbins is putting a spooky spin on a classic favorite with the new Oreo Cookie Halloween Cake, featuring the brand’s traditional Oreo Cookie Cake decorated in orange and topped with festive Halloween Oreo cookies. Baskin-Robbins’ ice cream cakes can be customized with any ice cream flavor, including the October Flavor of the Month, Trick Oreo Treat, or the seasonal rich and creamy Pumpkin Pie ice cream, and can be purchased in-store or online.

A returning favorite, Trick Oreo Treat is Baskin-Robbins’ fun twist on the candy-filled trick-or-treat bag on Halloween night. This flavor features vanilla-flavored ice cream packed with Halloween Oreo cookies along with Baby Ruth and Butterfinger candy pieces for an ice cream flavor so delicious it’s terrifying. Trick Oreo Treat ice cream can be enjoyed in a cup or cone, or in a Milkshake, throughout the month of October at participating Baskin-Robbins locations nationwide.

“At Baskin-Robbins, we’re constantly looking for ways to surprise our guests and we're very excited to introduce our new Piñata Pumpkin Patch Cake, which adds a —and delicious—candy center to our classic Pumpkin Patch Cake,” says Jeff Miller, executive chef and vice president of product innovation at Dunkin’ Brands. “Guests can also celebrate Halloween all month long with our Flavor of the Month, Trick Oreo Treat, and new Oreo Cookie Halloween Cake, which will bring spooky fun to any Halloween party."

Finally, Baskin-Robbins is continuing to celebrate its 70th birthday with its “Celebrate 31” promotion on Saturday, October 31. For fans looking to enjoy something extra sweet this Halloween, for one day only on October 31 ice cream lovers can enjoy any scoop for just $1.31 at participating Baskin-Robbins shops nationwide. Guests can enjoy this special “Celebrate 31” deal on their favorite Baskin-Robbins ice cream flavors, including classics like Pralines ‘n Cream, Very Berry Strawberry, Rocky Road, Mint Chocolate Chip, and World Class Chocolate.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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