Baskin-Robbins wants to help guests stay cool during one of the hottest months of the year by offering them a free sample of its new Monster Energy or NOS Energy and Wild ‘n Reckless Sherbet Freeze, or Sprite and Rainbow Sherbet Freeze or a Coke and Vanilla Ice Cream Freeze on August 5 from 3-7 p.m. at participating Baskin-Robbins locations nationwide. Freezes are refreshing beverages that can be made with a guest’s choice of a bottle or canned beverage and any hard scoop ice cream flavor, allowing them to customize their own unique Freeze.

“At Baskin-Robbins, we’re always looking to provide our guests with new and unique ways to experience our frozen treats,” says Carol Austin, Vice President of Marketing for Baskin-Robbins. “Our Freeze sampling event gives our guests an opportunity to sample our new Monster Energy or NOS and Wild ‘n Reckless Sherbet Freeze which will provide them with a boost of energy as they try to stay cool in the summer heat.”

The new Monster Energy or NOS Energy and Wild ‘n Reckless Sherbet Freeze will be available beginning today through August 31.

In addition, the brand will feature Caramel Cream Puff as its August Flavor of the Month. This new flavor is inspired by a traditional French dessert called a “Croquembouche” and features pastry cream-flavored mousse ice cream and salted caramel ice cream with burnt sugar crystals, pastry pieces and a burnt caramel swirl.

Finally, to wrap up August, guests are invited to participate at Baskin-Robbins locations nationwide to enjoy all regular scoops for $1.50 as part of the brand’s “Celebrate 31” promotion on Friday, August 31.



Marketing & Promotions, News, Baskin-Robbins