Industry News | November 3, 2016

Baskin-Robbins Giving Back This Veterans Day

Baskin-Robbins will donate 11 cents from every ice cream scoop sold. Baskin-Robbins

Baskin-Robbins announced that on Veterans Day—November 11—it will support America’s service members and military families by donating 11 cents from every ice cream scoop sold at Baskin-Robbins locations nationwide to the United Service Organizations (USO).

The effort is part of Baskin-Robbins’ ongoing commitment to show appreciation for those who selflessly serve, and is a nod to USO’s recently launched Force Behind the Forces campaign. The campaign encourages Americans to stand behind "The Force," as a community of supporters committed to connecting service members to the things they hold dear. Baskin-Robbins has a long history of serving those who serve our country and is committed to supporting the military community through its continued partnership with the USO, which is celebrating its 75th anniversary this year.

Baskin-Robbins is also excited to celebrate the military community with First Class Camouflage, which returns to active duty as its November Flavor of the Month. First Class Camouflage features chocolate, salty caramel and cake-flavored ice cream and can be enjoyed in a freshly baked Camouflage Waffle Cone, which features the classic military colors of green, brown and tan.

“We’re humbled and excited to honor our military service members and veterans once again through our partnership with the USO this November, and with the return of First Class Camouflage,” says Weldon Spangler, senior vice president, Baskin-Robbins U.S. and Canada. “It’s a great opportunity to show support for those who serve our country and thank them for their commitment to our nation.”

Baskin-Robbins continues to add more military veterans to its U.S. franchisee base by offering one of the best financial incentives in the industry. The extraordinary incentive program offers a free initial franchise fee, a $25,000 value, for a veteran’s first shop and heavily discounted royalty rates for the first five years that the store is open. These special incentives reflect the brand’s desire to attract prior service members to become franchisees because it believes that the core values and discipline of the armed forces serve as an excellent basis for a franchisee candidate. The incentive program will continue to be offered in 2017, so qualified veterans are encouraged to apply to be considered.

In addition to paying tribute to our nation’s military, Baskin-Robbins is excited to kick off the holiday season this month with the return of its iconic Turkey Cake. This Baskin-Robbins classic is made with sugar cone legs and can be customized with a guest’s favorite flavor.

Guests can also make their holiday dessert table complete with a selection of seasonal ice cream flavors, including Snickerdoodle, which is made with cinnamon-crème flavored ice cream, snickerdoodle cookie pieces, and a cinnamon cookie-flavored ribbon or Winter White Chocolate, made with white chocolate-flavored ice cream and chocolate cherry pieces.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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