Despite the recent economic downturn, Baskin-Robbins has embarked on an unprecedented growth campaign designed to double its U.S. presence over time. It is based on a flexible concept portfolio, expanded and comprehensive menu, and system-wide operational simplicity.
"Houston is an important market in Baskin-Robbins' national growth strategy for 2009 and beyond. It's a unique city in that it has experienced recent and significant growth in its job market and has invested millions in economic development and in marketing the city," says Salman Siddiqui, vice president of franchising and development, Baskin-Robbins.
The city's commitment to expansion fits with Baskin's goals to recruit large area developers in Houston. To fuel its growth in the region, Baskin-Robbins is actively seeking multi-unit, large-area developers willing to own and operate networks ranging from five-to-31 or more stores in Houston and the surrounding area. Currently, Baskin-Robbins operates 33 locations in Houston and more than 90 stores across the state of Texas.
"We are confident that 2009 will bring even more value to our existing network of Baskin-Robbins franchisees," Siddiqui says.